Brand Identity for Roam Yoga

Roam Yoga is a desert-based wellness space offering yoga intensives, meditation workshops, and mind-body experiences that invite inward exploration and spacious presence. Rooted in the Joshua Tree Desert, it’s a place to wander—and still feel at home.

The brand was built around the explorer archetype and informed by the aesthetics of the high desert: minimal, expansive, grounded. Working closely with a copywriter, I helped shape the brand story and messaging platform, which guided the development of the logo and visual identity.

From there, the brand came to life across multiple touchpoints—from swag to signage to marketing collateral—each designed to reflect Roam’s invitation to traverse physical, mental, and philosophical edges with curiosity and care.

Crafting an experience where presence is the point?