Brand Identity & Website for Catalyst

Catalyst is a Portland-based hub for purpose-driven business leaders, uniting them through an annual summit and monthly labs focused on connection, insight, and the future of small business. Its mission is to uncover opportunities and catalyze change through thoughtful, human-centered leadership.

I was brought on to build the Catalyst brand from the ground up—starting with the logo and visual identity, then expanding it across every brand touchpoint. This included the design and launch of a website, a social media countdown campaign, marketing materials, and multi-year event assets ranging from presentation decks to signage, swag, and speaker gifts.

I collaborated closely with strategists, event producers, and vendors, overseeing brand application across digital and physical spaces, contributing to the run of show, art directing photography, and supporting day-of event execution. The result was a cohesive, energizing brand experience that reflected Catalyst’s mission and united community.

Creating an experience that brings people together around purpose?