Brand Identity & Website for Platform

Platform is a retail display manufacturer with roots in the 1980s—and a mission centered on potential: elevating products, building relationships, and designing solutions that help their customers stand out.

Formerly Pacific Custom Products, the company came to us ready for a full transformation. My team and I led the renaming process, developed a brand archetype and story, and shaped a new identity that reflects both their legacy and forward-thinking spirit.

I designed the complete brand system—logo, website, signage, environmental branding, marketing materials, and swag—drawing from interior design principles and natural palettes to strike a balance between minimalism and humanity. I also managed vendor and contractor relationships, art directed a photoshoot to capture their process in action, and trained an internal brand champion to carry the new identity forward. A comprehensive brand guide ensured continuity and confidence long after the launch.

Redefining what your company stands for?