Brand Identity for Kinesis

Kinesis is a Portland-based marketing agency and growth studio dedicated to transforming owner-operated businesses into healthy, sustainable organizations. With a focus on long-term strategy and values-driven leadership, Kinesis helps companies grow from the inside out.

The team needed a refreshed brand that could communicate their evolved mission and expertise. I led the full rebrand: from crafting the new brand story and logo to designing a flexible visual ecosystem that could scale with the business.

I developed a full brand identity system, starting with logo evolution, then solidified an illustration and iconography style for use across marketing, social, internal initiatives, and video. I also produced a comprehensive brand guide to support ongoing creative development by the internal design team. To extend the brand across platforms, I art directed photoshoots and oversaw the continued brand expression on the website, ensuring cohesion, clarity, and momentum across every touchpoint.

Evolving your brand’s purpose?