Brand Identity for Fruit + Flower

Fruit + Flower is an artisanal ice cream brand redefining cannabis edibles with clean ingredients, vibrant flavor, and a subtle, thoughtfully dosed experience. Made with seasonal fruit, local ingredients, and high-grade cannabis oil, their recipes offer a healthier, more joyful indulgence—dairy-free, gluten-free, and honey-sweetened.

The team came to me in need of a visual identity that could reflect both the elevated quality of the product and the playful pleasure it delivers. They wanted something fresh, cheeky, and unmistakably premium.

I collaborated closely with the founder and a creative team including a copywriter, photographer, and project manager. I led the design of the logo and full brand expression system—pairing juicy color palettes with gold foil accents, and layering in psychedelic, joyful textures to evoke vitality, delight, and indulgence. The result? A bold, playful brand that feels as good as it tastes.

Is your product crafted with care and intention?