Brand Evolution for Compassionate Care

Compassionate Care is a Portland-based home pet euthanasia and cremation service offering gentle, in-home end-of-life care for beloved animal companions. As both a client and a creative partner, I’ve experienced firsthand the deep trust, warmth, and dignity this service provides.

I was honored to lead the evolution of Compassionate Care’s brand—bringing its visual identity into alignment with the peace and compassion it delivers during life’s most difficult moments. Collaborating closely with the founders and a business strategist, I conducted an in-depth brand audit and helped shape foundational messaging, including mission, values, and brand story.

Through thoughtful design decisions—an expanded, nature-inspired color palette, softer typography, a warm illustrative style, and refinements to the logo—I guided the brand into a more authentic and approachable visual language. I also managed vendor relationships, oversaw production, and created a comprehensive brand guide to ensure consistency and care in every future expression.

Do you offer a service rooted in trust, care, and human connection?