Brand Identity & Website for Tres Brujas

Tres Brujas is a skincare line rooted in ritual, intuition, and nourishment—offering face oils, cleansers, and toners made from the highest-quality ingredients. Created by and for those who trust their inner wisdom, the brand challenges conventional beauty narratives with a message of self-honor over self-correction.

The founder came to me seeking a brand identity that felt mystic, grounded, and unapologetically different from the perfection-obsessed skincare industry. She needed a visual system that could carry both the emotional core of the brand and its elevated product offering.

I led the creative direction across brand identity, logo, packaging, website, and marketing materials—collaborating closely with the founder and a copywriter to ensure alignment every step of the way. Drawing on themes of feminine wisdom and nonbinary expression, I crafted an aesthetic that is intuitive, timeless, and unmistakably Tres Brujas.

Need a visual identity that reflects your value, not the industry’s noise?